December 7th, 2011 at 7:06PM
Storytelling is still important, but it’s not enough. The best question I think you can ask is, “What do our customers hate about our category, and can we use digital tools to fix it? — What Do Advertising Agencies Need To Do To Thrive In 2012? @PSFK
  1. latecapitalism posted this
2 notes Source: psfk.com
Short URL for this post: http://tmblr.co/ZJXkayCyCieQ